"For a business not to advertise is like winking at
 a girl in the dark. You know what you are doing
 but no one else does".

Top Tips for Small Ads

Always have your adverts placed on the right hand page. It will be more expensive but the number of extra people that will see your advert makes it worthwhile.

Keep it simple

The design of your advert shouldn’t be complicated – if it looks cluttered people won’t even attempt to understand what it’s about, they’ll simply turn over the page. We like to use one picture or image as opposed to many.

Focus on one proposition

Concentrate on transmitting one simple clear proposition. The more focused the message, the more impact. We can help you with this.

Use photographs instead of artwork drawings

Photographs can be likened to the real world and as a result they facilitate recall better than artwork – research suggests by as much as 26%.

Use colour if possible

Without colour your ad will not only be noticed less but people will also perceive it as being bland before even reading it.

Don't pay the full rate for advertising

The sales person selling you the space will know that you will always ask for a reduction in the price. You can always negotiate, especially when the deadline for placing the advert is looming. The sales teams have always got targets to meet and will be more flexible with price closer to the copy deadline.