who? a creative burst of talents and techniques what? branding, websites, design for print how? optimise, maximise
...and make an impact!

design is a plan for arranging elements in such a way as best to accomplish a particular purpose. charles earnes

marketing
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guide

"A designer knows he has achieved perfection not
 when there is nothing left to add, but when there
 is nothing left to take away".

Antoine de Saint-Exup'ery,
writer and aviator

Effective Design

The brief
The brief is the single most important part of the creative process. With a good brief your designer will develop ideas that focus on the correct end result. An insight into your target market’s behaviour and what you want them to think about your brand or product are really useful.
We will always question the brief if we feel it doesn’t correctly define the proposition. If the brief is good then you’re halfway to creating effective communication through design. If you need help with your brief check out our free design brief guide.

What is the objective?

What do you want to communicate? What does the tone and look need to be? Do you want to project bold and powerful or subtle and understated?

Who is the audience?

Will the piece go primarily to people who know about your business? Will it introduce your company to prospects? Are you trying to reach target groups? Knowing just who will be reading the material will help you create and communicate the message, look and tone you desire.

Stand out in the crowd

Use colour and imagery to attract attention. We avoid cluttering images - although it may be tempting to feature everything in your print, a single image often has more impact.

Attract interest

Make a special offer or timely message, use action-oriented language such as “call before January 20th” or “fill out the form today”. This will motivate the reader. A personal message can also attract attention.

The use of colour

Studies have shown over a 60% increase in retention of information when full colour is used instead of black and white. Periodical studies reveal full colour increases readership by over 40%.

As a result, colour is a prime consideration in reaching your reader and being sure your message is retained. We can also use colours to stir various emotional responses. Red conveys strength and power and can bring a feeling of hunger. Blue projects stability and sophistication. Green has a calming impact. Bringing colour to your design can make them more attractive and effective. Almost any printed piece will have greater impact with colour.