who? a creative burst of talents and techniques what? branding, websites, design for print how? optimise, maximise
...and make an impact!

design is a plan for arranging elements in such a way as best to accomplish a particular purpose. charles earnes

marketing
design tips menu effective design sales literature enticing offers top tip brochure
design tip direct mailer tip small ad
design tip a.i.d.a.s advertising
poem design brief
guide

"An expert is someone who knows more
 and more about less and less".

Nicolas Murray Butler
philosopher, diplomat,
and educator

AIDAS is an acronym used in marketing that describes a very common list of events that is very often undergone when you are selling something, whether it is an ice cream or a high-tech gadget.

A - Attention - get the attention of the customer.
I - Interest - get the customer interested.
D - Desire - get the customer to desire your product or service.
A - Action - get the customer to take action, i.e. call now.
S - Satisfaction - make sure the customer is satisfied so that they may repeat the above process over again.