who? a creative burst of talents and techniques what? branding, websites, design for print how? optimise, maximise
...and make an impact!

design is a plan for arranging elements in such a way as best to accomplish a particular purpose. charles earnes

marketing
design tips menu effective design sales literature enticing offers top tip brochure
design tip direct mailer tip small ad
design tip a.i.d.a.s advertising
poem design brief
guide

"Half the money I spend on advertising
 is wasted, and the problem is I do not
 know which half".

Lord Leverhulme 1851-1925,
British founder of Unilever
and philanthropist

Stop doing anything you can’t measure!

All marketing can be trackable, right down to a specific ad or marketing piece.

You can use reference numbers and promotional codes to monitor your response rates.